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Cruise Circle says...

Ambassador Cruise Line is the first British cruise line launched since 2010. Operating smaller vessels, Ambassador is mainly aimed at the UK market and offers a premium experience for a great value cruise fare. Besides world cruise sectors, cruises don't require flying, with most departures from the compact, convenient port facility at London Tilbury. With the arrival of their second ship, Ambition, they have increased the range of departure ports, offering close-to-home departures from regional ports across England, Scotland and Northern Ireland.

Ambassador Cruise Line operates some of the most environmentally friendly ships afloat, offering affordable access to remote destinations and hidden treasures. You can be sure of a warm welcome, excellent cuisine and great entertainment, all at unbeatable value, offering plentiful opportunities to meet like-minded people and make long-lasting friendships.

Who goes on Ambassador cruise ships?

Ambassador Cruise Line is predominately for the 50-plus market. All guests must be at least 18 years at the time of sailing, with the exception of multi-generational cruises where toddlers and babies 6 months + can also sail.

Do I have to dress up on a Ambassador cruise?

During the day, casual clothing is the norm. For the evenings on board, the daily programme suggests a dress code. There are generally two "Ambassador formal" nights on each cruise of six nights or longer where suits or dinner jacket for the gentleman are suggested and dresses or cocktail attire for the ladies.

Is everything free on Ambassador cruises?

Ambassador offers three drinks and gratuity packages which are an extra cost per person per night, starting from £15.95 There is a supplement to dine in the speciality restaurants on board. Shore excursions are also an additional cost.

What are Ambassador's most popular activities?

Ambassador has a wide range of Enrichment and Entertainment programmes, featuring guest lecturers, celebrity speakers at the line's "In Conversation With" sessions and arts and crafts specialists.

Best for...

Best for those seeking a good value, traditional cruise experience, travelling with predominantly UK-based guests

Not the best for...

Night owls, or anyone seeking large, new ships and the accompanying bells and whistles that come with them

What's Included

All cruises include:

  • Flexible cancellation policies (please ask for booking conditions)
  • Comfortable accommodation in chosen cabin category
  • Exceptional full-board cuisine (breakfast, lunch, afternoon tea, dinner)
  • Captain’s cocktail party*
  • Captain’s Gala Dinner and Baked Alaska Parade*
  • Informative guest speakers*
  • A wide range of entertainment, including evening shows, plays, cabarets, live music.
  • Theatre@Sea - exclusive on board selection of short plays, vignettes and more
  • Daytime activities, quizzes, dance classes and deck games
  • Range of fitness, dance and wellness classes
  • Use of gym, swimming pool and hot tubs
  • Spa access
  • Porterage of luggage between the port and cabin.
  • All port taxes, fees and charges

*Sailings of 6-nights or more

Upgrade to the Ambassador Fare for even greater value

  • Ambassador Expedition Drinks Package 
    •  All premium and house brand spirits and wines (by the glass)
    • Premium teas and coffees
    • Non-alcoholic beverages including unlimited soft drinks
  • All gratuities and service charges
  • Guaranteed dinner sitting (excludes table size)
  • Priority for complimentary cabin upgrades (subject to availability)

What's not included

Travel insurance; travel joining costs to the port of embarkation; optional destination experiences; port parking; onboard spending of a personal nature i.e. drinks, gifts, shopping, laundry, communications etc; any visa and health certificate or testing charges that may apply. Crew gratuities and services charges will be automatically billed to your onboard account.


Ambassador operate an automatic system whereby an amount of £6.00 per person per night (this amount reduces to £5.00 per person per night for cruises of 16 nights or more in duration) is automatically added to your onboard account.

This also includes all service charges for drinks. All monies are collated, so a portion goes to each crew member who helps to make your cruise special. This is not only distributed to your cabin steward and your waiter or bar attendant, but it is also distributed between the hidden stars behind the scenes, such as laundry operatives and kitchen staff who you might never get to meet in person.

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